What is the real force of vertical advertising innuendo Jingdong Tmall Bo eyeball after success

as everyone knows, in recent years the rapid development of vertical electric providers, and fashion vertical electric business after years of accumulation, has become the electricity supplier in the field of a segment of the industry is very important, the development is extremely rapid, in addition to the vertical business platform, integrated business tycoon also actively layout in the field, in this pattern, competition is inevitable the more intense.

The second half of the year is

to the domestic electricity supplier industry is "an eventful year, this year is no exception, in addition to the double once a year eleven electricity suppliers war, fashion vertical electric field also simmering, many users have noticed that the latest Luxuries network in the morning news on the full page newspaper ads, this is" on the cat the dog "as the theme of the advertising industry sparked heated debate, some people think that this is just speculation Luxuries network, Bo eyeball only, but some people think that with the continuous acceleration of fashion vertical electric business development, between the future and electricity supplier giant friction will be more and more fierce.

advertising become detonated fashion shopping section of the vertical electric fuse

disclosed according to the advertisement information, Luxuries network will launch a fashion vertical electric shopping Carnival in October 22nd, according to the online bid, fashion products network will bring 800 international brands, as consumers buy new autumn and winter 10W. Of course, since it is a shopping carnival, the price will be an important factor in attracting consumers must, from advertising is not difficult to see, Luxuries network dedicated to the whole network lowest price break industry bottom line, but also to two other giants look at the color meaning.

although the two other giants in the advertisement are not yet clear reply, but an objective analysis, they like an electric business there is a contradiction of the bright younger generation psychology, if they had a clear reply, is to pick up the trick, it is not only for the LuxeHome network status affirmation, the key is they may have not fully grasp, if the price they found no advantage when the consumer price, whether this will disappoint the consumer? If they don’t give up a clear reply, is equal to the price war launched in the fashion vertical field of electronic business, it can also make consumers disappointed. So, no matter from which point of view, play the role of advertising can not be ignored.

fashion vertical electricity supplier core competitive point: brand, price, logistics

as everyone knows, in recent years the rapid development of vertical electric providers, and fashion vertical electric business after years of accumulation, has become the electricity supplier in the field of a segment of the industry is very important, the development is extremely rapid, in addition to the vertical business platform, integrated business tycoon also actively layout in the field, in this pattern, competition is inevitable the more intense. So what is the core of the competition in the vertical electricity supplier competition in the end what the future competition will focus on how to expand it?

in my opinion, there are three core competitive points, namely the brand, price, logistics. First of all, the brand, as we all know, a lot of fashion goods known

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