Abstract: in July 21st the Internet Conference, Zhang Jindong will be six years of Internet experience concentrated and warned: do O2O entities do not fall into the two extremes of thinking is a quick victory on, think to do a website, a APP is Internet plus; there is a quick death on the Internet, deified, blowing no Internet genes, it can not do Internet companies.
titanium media note: from the Internet to Internet plus, only a symbol, but whether it is Internet companies, or traditional companies are beginning to embrace this plus. Clear Su ningyun chairman Zhang Jindong proposed recently in the "2015 China Internet Conference", "the age of the Internet, enterprises need to have a fever spirit".
from the near east to spit out a "have a fever" is not easy. Suning as a traditional enterprise transformation in the past six years, Zhang Jindong has been ahead of the controversy, and this is not in vain. In the July 21st Meeting of the fourteenth session of the Chinese Internet Conference, Zhang Jindong will be six years of Internet experience frequently concentrated, stunned, edited by titanium media as follows:
on Suning transformation
disclosed for the first time with Prime Minister Li Keqiang of the
interactionIn July 10th
Economic Forum of the State Council meeting, the prime minister Keqiang asked repeatedly development of Suning, he said "you know last year is quite difficult, now through the online transition competitiveness is stronger than before." Finally, the prime minister also said that I have brought good news to them.
talk about the subversion of the Internet in the country, he went to the United States to call O2O
two or three years ago, we talk about the Internet is more subversive, when most people think the future will dominate the world line. So I can only go to the United States, invited by the Stanford University to talk about O2O, calling O2O era.
entities do not fall into the two extreme thinking O2O
is a quick victory on, think to do a website, a APP is Internet plus; there is a quick death on the Internet, deified, blown no Internet genes, it can not do Internet companies.
Suning Internet transformation logic
don’t think of one, the first step is the second step + Internet is Internet plus, image point is to go up, go down, is integrated between the two.
the first thing we do is in the platform + channels, on-line suning.com, the development of the PC, the mobile terminal and the acquisition of PPTV, and enter the TV end.
secondly, is + goods, not only to move the goods online, but also to adapt to the Internet platform to develop brands and categories.
finally, is the + service, we not only re built the online operation of the service, but also to create a financial cloud, number >