Jingdong CMO Lanye about one of two the real exit only three

[review] at the beginning of June this year, a number of shoes and apparel sellers said, Tmall has received the call "notice", if the Jingdong in 618 mall promotions, the second half of this year, Tmall will not be able to obtain all active resources, including the double 11 promotion.

Tencent technology news Lei Jianping reported on June 27th

electricity supplier industry promotion in the 618 war ended, the Jingdong launched the anniversary, has become the electricity supplier industry Festival, Tencent’s business easy fast, Tmall, Amazon, Suning, Gome Chinese (micro-blog), shop No. 1, Dangdang, where customers are involved. Jingdong CMO Lanye Tencent said Lao special this 3 days the Jingdong has sold 5 billion yuan of goods, 7 million orders.

of course, the 618 major Jingdong to promote the process is still taking place in the episode, following last year’s double after the Jingdong, Tmall’s "one of the two election" still exists. At the beginning of June this year, a number of shoes and apparel sellers said, Tmall has received the call "notice", if the Jingdong in 618 mall promotions, the second half of this year, Tmall will not be able to obtain all active resources, including the double 11 promotion.

talked about the incident, blue Ye pointed out, "one of two" overall of Jingdong has little effect on the 618 promotional platform B2C has 5000 businesses involved, two choose a real exit only 3, but mainly clothing brand. For those who do not participate in the activities of businesses, Jingdong said understanding and respect.

from the point of view of the cooperative process, we have a good cooperation in the past, we respect and understand their choice, the past has passed, the whole effect will not be affected. If the enterprises want to long-term development, the only way to get the advantage in the competition is lianhaoneigong."

POP platform first to form an atmosphere

blue Ye pointed out that everything should be gradual. Jingdong open platform business development to now less than two years, in this case, the Jingdong has a strategic choice, initially put the business together, have a certain scale to form an atmosphere, more strategic thinking and choices, such as competition between platforms.

What is the difference between Jingdong and

"Tmall service? Can bring value to the seller and other brand value of what is different? These questions must think clearly, must take the time to think clearly in the differential competition strategy, and then put these into practice, to the formation of differentiated systems, processes, personnel must set up, so as to sustainable development."

blue ye said, thinking in these aspects of the Jingdong is not enough, such as marketing services, logistics services, data services to provide the seller did not follow up, later Jingdong will hold a meeting to communicate with partners, elaborated the Jingdong platform construction ideas, including support for IT system with the seller, the data support services, cloud service support, billing and payment support etc..

The

in blue Ye opinion, the most important is to enhance their Jingdong.

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