Amoy blue believes that baby details page is the key to online marketing. By doing a good shop details page, you can highlight the highlights of the baby, for the shop to attract more traffic. In Taobao, there are many factors affecting the buyer orders, such as the price of goods, customer service attitude, product quality and evaluation, which, baby details page content layout is a fatal point. How to do a good job shop details page, not only related to the flow of the store, but also affect the transformation of the store and sales performance.
influence ranking, the buyer that the evaluation is the most significant impact on the content of the purchase decision. But buyers want to see the real evaluation, the seller of the screenshot of the praise skeptical.
The proposed structure layout
said earlier, is used by Taobao research team through card sorting (20) + Group Forum (3) + questionnaire survey (4558) a comprehensive analysis of the results, the final proposal is how come? We will carefully to the following……
a, why would these modules consist of
according to the feedback of consumers we divide the demand into 11 information modules: the classification of the information that consumers really want to see.
two composition of the layout of the structure of the order of the origin of the
according to the buyer’s detailed investigation, to distinguish the impact of information on the purchase order.
specific to the core information module, may wish to look at the specific needs of buyers Oh!
1: important, but the evaluation of marketing display for sellers with a screenshot of doubt
influence ranking, the buyer that the evaluation is the most significant impact on the content of the purchase decision. But buyers want to see the real evaluation, the seller of the screenshot of the praise skeptical. Therefore, buyers prefer to see the latest real evaluation, a large area of the previous evaluation of the assessment may be no use.
2 promotion recommendation: control the quantity, both have a visible position
3 / making plans: the wearing effect of real demand is greater than or equal to the model diagram, model diagram aims to show the
baby body effect
4 dimensional information: to provide more intuitive and more realistic dimensional information
buyers on the size of the information is based on the requirements of the buyer to determine their own, I hope the seller can follow the size + size + + + + try to feel the combination of digital display >