Zhou Hongyi no user value, not business model

 

summary: business model is what kind of product you can provide, what kind of value to the user to create, in the process of creating user value, what kind of method to obtain commercial value. No user value, there is no commercial value.

I have seen a lot of passionate entrepreneurs, come up with their own business model, a business model is the next three years to earn much money. In fact, these entrepreneurs are business models are not understood for what, think the business model is the way to make money.

what is the business model? It contains at least four aspects: product model, user model, promotion model, the last is the income model, is how to make money. In a word, the business model is what kind of product you can provide, what kind of value to the user to create, in the process of creating user value, what kind of method to obtain commercial value.

is the first product model, that is, what kind of products you provide. I think the real big companies in the Internet, are product driven companies. All business models are built on the basis of the product model. Without the product and the user’s thinking, the company can not do, can not go far. So, what is the product you can create? What kind of value for users of your products? What problems have been resolved what kind of users? You can put your products into cheap, or even free? Can turn complex into simple? I think this is any an entrepreneur in response to the business model, the first to consider.

second is the user model, you must find the most intense demand for your products target users. If you say that your product is a universal product, it is a universal product, which means that you do not have serious thinking.

, for example, recently listed on the NASDAQ YY is a voice chat tool, just started when the game is aimed at the union. These people want to play games, to play, to scramble to operate the keyboard and mouse, there is no time typing. Moreover, the game is not a game of communication is a one to one chat, is a multi team cooperation. Therefore, YY developed this kind of voice chat tool to help these games Union, who is the strongest feeling of the product, the strongest demand for a group of users.

Another example is the UC

mobile phone browser, the first UC browser is a WAP browser, the mobile phone traffic is very expensive, slow, high fees, for the use of WAP Internet users, traffic is in their heart pain. UC browser mainly for this part of the people, not only to solve these people’s Internet browsing problem, but also to solve the problem of Internet traffic savings, which is the main goal of long-term UC browser appeal, and thus the establishment of a reputation. This is the user model, UC browser is a good case.

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