beauty is a woman’s nature, beauty is every woman usually do, they will often go to beauty salons, now a lot of beauty salons, beauty salons and all kinds of professional products satisfy the basic needs of the United States, can let the beauty of the girls they want to achieve any effect. However, the operation of beauty salons, some success is failure. Why is it that you share the beauty salon’s business mistakes:
beauty salon business mistakes: development planning is not clear
a lot of large and medium-sized beauty salons have the idea of opening stores, which is good. When asked how to open stores? Dean is most confused. A lot of beauty who are holding a step by step to consider the operation of the situation, do not know their business positioning, the main target of consumer groups and consumer circles, and consumer habits. A successful beauty salon it can not be separated from a clear and comprehensive overall planning, and the implementation details and implementation means.
beauty salon business errors: one-sided pursuit of efficacy
customers go to the beauty salon is a pursuit of beauty, hoping to get rid of some spots, pox, black and yellow, and other skin problems. But also want to dispel deep stains and pox, especially in large salon guests, most of them are spending power and social status, so not just stay in the one-sided effect, but also a relaxed and a high quality service and the needs of the body and mind.
beauty salon business mistakes: blindly chasing fashion
a lot of beauty salons in finding new projects at the same time just blindly follow the trend, and no end of trouble for the future. Just like the first two years of some high-end projects, was brought to the beauty of the president is a high profit, but after all, is a flash in the pan. Small beauty salons can choose the wrong decision if put up the shutters, large salon mistakes, all previous efforts and precipitation will be cast to waste.
beauty salon business errors: brand too messy
now the beauty salon has just opened less than a year to open a few years have been several beauty salons. Several brands not surprising, but the beauty of price and performance in the choice of brands like the same, choose to join a policy with improvisation, many beauty salons in the business of beauty products also engaged in health care products, oxygen bar, instrument, feeling is lost to the grocery store, beauty salon business character.
beauty salon business errors: heavy sales light service
beauty salon market prospects, many people want to engage in business in this area, but in the operation of the need to pay attention to a lot of details, when employees see every customer as the money, which is a good thing. May have to make recommendations