technology news October 22nd afternoon news, BMW group’s upscale small car brand MINI today announced the war Tmall "double eleven" shopping carnival, officially opened the Tmall platform vehicle online ordering service.
MINI Tmall official flagship store, the existing 4 MINI models can be ordered online, including the first generation of MINI five door hatchback, a new generation of MINI three door hatchback Ingram special edition and MINI CLUBMAN RAY special edition, Tmall limited 350. One of the ultimate luxury MINI INSPIRED GOODWOOD in Tmall limited sale 7 units in.
MINI said, MINI has been in before Tmall opened MINI life boutique shops, marketing MINI automotive peripheral products, the MINI and Tmall teamed up to open the vehicle online ordering platform, increase the potential customers with the way of communication, MINI fans to create a more convenient channel and consumer experience.
The first generation
MINI five door hatchback on November 1st officially on sale in the market in China, Tmall through the balance of treasure reservation can enjoy priority to car right. In addition, users have the opportunity to experience all day long 24 hours depth of a new generation of MINI three door hatchback.
Tmall automobile relevant responsible person said, MINI from the surrounding stores to car sales shop, reflecting the traditional car prices to test the Internet gradually deepen the water. The future between Tmall and MINI, but also through the balance of treasure Car Buying starting a new car, according to the C2B model, the young people choose the appearance of personalized MINI custom car exhaust pipe.