March 4th afternoon, the National People’s Congress (5-15), the CPPCC National Committee (3-13) meeting held in Beijing, a member of the CPPCC National Committee, vice chairman of the CPPCC Zhejiang province Wu Jing "Taobao village" as a proposal, suggested local governments at all levels from the brand building, land, capital, space and services to five aspects to strengthen support.
as a new thing, Taobao village is still in the initial stage of development, the future development needs to experience more market economy baptism, but also to all levels of government to give reasonable planning and active support." In 2015 to submit the two sessions of the National People’s Congress to promote the Taobao village model, the development of rural e-commerce proposal, Wu Jing stressed.
According to Ali
Research Institute relevant source, Taobao village is a large number of network operators gathered in a village, with Taobao as the main trading platform, Taobao business ecosystem based on the formation of scale and synergy of Internet business cluster. By the end of 2014, a total of 212 Taobao villages were found in Fujian, Guangdong, Hebei, Henan, Hubei, Jiangsu, Shandong, Sichuan, Tianjin, Zhejiang and other provinces and cities.
November 19, 2014, Liu Village Premier Li Keqiang special investigation Zhejiang Yiwu Qingyan; January 2015, Vice Premier Wang Yang visited Zhejiang Hangzhou Ling’an white cattle village.
however, Wu Jing held in the national survey before NPC and CPPCC found that Taobao village currently faces a number of difficulties, especially in the five aspects of homogeneous competition, prominent land limited space, financing difficulties, lack of talent, the rural electricity providers electricity supplier third party service is not perfect. She suggested that the government strengthen efforts to support an antidote against the disease.
Wu Jing suggested that the first is to promote brand strategy to deal with homogenization of competition. Local governments should strengthen the publicity and guidance, and promote the Taobao village sellers to enhance brand awareness, strengthen the original design capabilities, accelerate the transformation from individual stores to corporate stores. Can be registered in the industrial and commercial, the introduction of third party professional design training institutions to provide support.
second, actively explore the electricity supplier industrial park construction, to solve the land problem. Wu Jing suggested that the local government under the premise of guaranteed red land, and actively explore the construction of rural and Town Industrial Park, improve the utilization efficiency of the existing facilities, and provide favorable settled conditions and improve the living facilities, the introduction of third party e-commerce service providers multi-level, let Taobao sellers settled to the nearest village, to solve the problem of space development of the electricity supplier to provide training services.
again, explore the path of rural financial diversification, alleviate the financing difficulties of farmer network operators. The proposed financial regulators to drive the major commercial banks to accelerate the research of rural e-commerce, in-depth understanding of the actual needs of farmer network operators, in a flexible way to meet the credit needs of Taobao village, including the support of farmer network operators, Small and micro businesses entrepreneurship. At the same time, the local government with the Internet financial institutions should strengthen cooperation and development of pure credit unsecured loans, and to provide a discount the way to strengthen the Taobao village credit support.