A few days ago a friend
told me about the brand promotion, says they are not well-known, several months have a good sales performance, so think through this network platform to rapidly expand visibility, drive sales. Indeed, until today, business competition is mainly transferred to the brand above, especially those like clothing and accessories to show to others. Most of the time, people will put the value of others with his clothes, which is more or less the brand has played a catalytic role. So, how to make our products to establish a brand? Or is it to allow people to recognize the popularity of it?.
first, the quality of the product itself. This is a fundamental, absolutely fundamental, we do not require our product is absolutely the quality first, but it is not defective. You can go to verify the success of brand products, sports shoes as an example, Andy with the domestic Lining, they are famous, they vary widely in price, the price is hard to say who is absolutely good, but certainly is not bad. Apart from their connotation, culture, product quality is absolutely guaranteed.
second, popularity. Any product in the just out of the time is little known, no one can not understand the cognitive, not to mention sales. Wine is also afraid of deep alley is the best portrayal of the market similar products meet the eye everywhere, dragons and fishes jumbled together, the customer may not have so much energy to 11 identification, they are likely to follow the crowd to see the trend, occasionally will go on show in the novel things in front of. We do not need customers to accept our products at once, it is unrealistic, we just want to let them know that this brand of things, when they need to remember this product. We all know the old platinum ad, tacky and annoying! But we play is not to mind taking the trouble, objectively speaking, he is successful, he deeply heart imperceptibly, regardless of whether you agree.
third, recognition. We know that the information in the customer, because a lot of information like he touched, he will make a choice, so this time we have to think of ways to let him share our products, let him feel that our product is the best choice to meet the requirements of his
fourth, word of mouth communication. After the customer is satisfied with our products, he will tell his friends and relatives, inadvertently for us to do publicity. This time we can not idle down, we have to do a good job of after-sales service, so that our brand concept is better in people’s hearts.
more than a brief statement of the basic idea of brand building, then applied to the network and how to operate it?. A lot of time, we all know how to do, but is not to do. We can even see a lot of help information, they want someone to give them a detailed promotion plan, which is lazy performance, is very bad!