lead: WeChat marketing Zambia? How bad? For these line businesses, WeChat has brought what exactly to the possibility of them? How WeChat marketing effect? These businesses really know what they want
WeChat marketing Zambia? How bad? In 120 WeChat has begun marketing businesses under the first-hand investigation, to help you understand the real situation of WeChat marketing.
After the introduction of WeChat
shop, we are talking about what is the future of WeChat electricity providers, mobile providers. The supporters think "WeChat pay + WeChat shop" mode will challenge Ali "Alipay + Taobao Tmall" model, is an upcoming blowout in the future; Cassandras think "WeChat Electric is almost flow island. Eventually, 99% small businesses will not be able to break the WeChat business".
But whether the
Affirmative, are "outsiders", the conclusion is that most probably it did not actually happen. For these line businesses, WeChat has brought what exactly to the possibility of them? How WeChat marketing effect? These businesses really know what they want? These simple and key problems, and no one to do a survey, given the relative credible answer.
we need to know more about the future before we talk about the future. According to official figures from the Tencent, there are now about 2000000 public numbers and an increase in the rate of 8000 per day. In the past year, thousands of WeChat or WeChat marketing services business founded, they developed a large number of franchisees in the country, they are stuffed with such advertising in the merchants’ mailbox: you miss Taobao, Miss micro-blog, do you still want to miss WeChat?
so in recent weeks, the survey of 120 businesses, they are widely distributed in the 1234 line of the city, a large retail companies in Beijing, Guangzhou large real estate companies of them, some in Zunhua gym, located in Xiangtan studio. Survey shows that the merchant’s own understanding of WeChat marketing, both the brand is the basis of good or bad results.
to look at the first line of business is how to look at WeChat marketing?
merchants WeChat and WeChat marketing awareness
conclusion one: 75% of the business of WeChat marketing is the first purpose of pulling new customers.
survey shows that the business of WeChat’s top three marketing purposes are to pull new customers, maintain old customers, expand brand awareness. But WeChat’s own product restrictions, it is more suitable for the operation of the old customers rather than become a marketing tool, it is difficult to import users from other channels. So, some businesses in the use of WeChat marketing after a period of disappointment.
conclusion two: more than 50% of WeChat’s customers have admitted that they do not understand what WeChat marketing is (so there is the above conclusions). WeChat marketing errors are expected to be agents