The rise of African gaming

first_img The rise of African gaming African markets have shown a huge ability to adapt, only recently have mobile punters in Sub-Saharan Africa transitioned to 3G connections, which is predicted to account for 60% of users by 2025.Despite this slow uptake, technology is hugely advanced in markets across the continent, spurred on by a general distrust of state institutions and an increasing number of start-ups looking to capitalise on promising African markets.Perhaps one of the first sectors to fully embrace this is telecommunications. Storming onto the scene in Kenya, M-Pesa changed the game for mobile payment solutions by providing a platform that bypassed the need for internet connection through SMS money transfer.According to CEO Bob Collymore, mobile sports betting has “absolutely taken over everyone else” in terms of volume.After integrating the technology into their sportsbook in 2017, Betika immediately saw a rise in repeat users on their platform.“The new M-Pesa payment solution allows users on our mobile, USSD and online platform to withdraw and deposit into their betting accounts without leaving the platform, a first in the betting category,” says Betika’s brand manager Patricia Wachira.“This has led to repeat customers who have experienced a seamless user experience from deposit, searching and selecting matches and placing bets.”Nigeria is experiencing a similar boom in mobile betting as the number of digital payment start-ups increases.“We added Paystack as one of our payment options without any fanfare, without announcing to our customers, and within a month it shot up to the number one most used payment option on the website,” says Akin Alabi, founder of NairaBET.Paystack solving the problem of fragmented payments in the Nigerian market is just one example of how African start-up culture has helped cultivate the growth of the gaming industry.With many entrepreneurs taking inspiration from the European market, the affiliate sector has witnessed a sudden burst of new entrants onto the market.“The possibility for affiliate marketing is huge, but the opportunity has not yet been realised,” says Martin Sack, group manager of online business development at Sun International.Founding partner at Kenyan affiliate marketing site CheckiOdds Dev Karia says the biggest challenge to affiliate marketing is educating African operators on the benefits.“This model is tried, tested, and successful in Europe. The benefit of affiliate marketing is that you can prove your return on investment, and engage a new generation of social media users,” he explains. “The opportunity [for operators] is huge.”Karia says using an African start-up is beneficial to several areas of the economy, not just gambling. “We understand the Kenyan mind-set better than, say, a European competitor moving into the market.”The surge in African SMEs, demonstrated by telecommunications and affiliate start-ups in particular, is cultivating African gaming economies specifically for African punters.Though many suppliers are Europe-based and have deals with local sportsbooks, several operators are frustrated by the lack of customisation and adaptation of their product to the African market.“Technology providers think they’re equipped, but actually aren’t. There are tons of customisation requirements that need to be taken into consideration when applying these products into the African market that simply aren’t,” says one operator.There are no signs of the African start-up boom slowing down. In Uganda, 28.1% of the population are entrepreneurs and Google has introduced its Launchpad Accelerator in a number of African markets including Ghana, Kenya, Nigeria, South Africa, and Uganda – jurisdictions where the gambling market has shown huge growth and potential.Attention from international investors, distrust of traditionally state-run industries such as banking, and a desire to source suppliers locally rather than import, all contribute to the infectious African entrepreneurial spirit.The general market mood begs a number of questions around its potential: to what extent will blockchain take hold in the gaming sector?Are backend technology platforms next? What other sectors could impact African gambling markets? Regardless of the answers, one thing is for sure: the African start-up space is particularly interesting to watch. Tags: Mobile Online Gambling Emily Taylor explains how the rise of technology and appetite for a local gaming industry is fuelling the boom in igaming start-ups on the continent Sports betting AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Subscribe to the iGaming newsletter 24th August 2018 | By Hannah Gannage-Stewart Regions: Africa Topics: Sports betting Email Addresslast_img read more

ATG finalises acquisition of Ecosys

first_img Topics: Sports betting Strategy Sweden’s former horse racing monopoly operator AB Trav och Galopp (ATG) has completed its acquisition of Ecosys AS, the Danish gaming operator behind the AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter 14th March 2019 | By contenteditor Email Address ATG finalises acquisition of Ecosys Subscribe to the iGaming newsletter Tags: Online Gambling Sports betting Sweden’s former horse racing monopoly operator AB Trav och Galopp (ATG) has completed its acquisition of Ecosys AS, the Danish gaming operator behind the sports betting brand.Terms of the agreement were not disclosed, but it has been confirmed that ATG will now take ownership of all Ecosys brands, including the Rø online casino, mobile casino and Café Bet25 gaming café.ATG agreed the deal in November 2017, but the acquisition was conditional on full regulation of the Swedish online gambling market.Last June, Sweden’s parliament ratified laws to regulate online gambling and the market launched on January 1, 2019. ATG secured a licence ahead of the launch allowing it to offer sports betting and casino games.“With the acquisition of Ecosys, our customers get the opportunity for larger profit pools and an even more attractive gaming experience,” ATG CEO Hasse Lord Skarplöth said.“We see good opportunities for growth in the Danish market [through the acquisition,” he explained. “Ecosys has well-established brands and we are happy and expectant for the collaboration.” Regions: Europe Nordics Denmark Swedenlast_img read more

New Zealand repeals betting levy

first_img New Zealand repeals betting levy Tags: Race Track and Racino Regions: Oceania New Zealand AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter The New Zealand government has confirmed it is to repeal the current betting levy on the country’s racing industry, with plans in place to phase this out over the next three years. Subscribe to the iGaming newsletter Email Address Topics: Finance Legal & compliance Sports betting Horse racing Finance 23rd May 2019 | By contenteditor The New Zealand government has confirmed it is to repeal the current betting levy on the country’s racing industry, with plans in place to phase this out over the next three years.As announced by Racing Minister Winston Peters, freed-up funds as a result of the move will be redirected to the racing and sports sectors. Funds collected via the levy are currently paid to the Crown.In 2018, income from the levy amounted to NZ$13.9m (£7.2m/€8.1m/US$9.0m), representing 4% of overall betting profit in the country.Peters, who is also New Zealand’s Deputy Prime Minister, said the decision to repeal the levy is a step towards revitalising the country’s racing industry.“This change will provide an important source of revenue for industry investment decisions,” he said. “The funds will be redistributed to the racing Codes and Sport New Zealand, with a proportion set aside to support the reduction of gambling harm.“The racing industry plays a vital role in the New Zealand economy, having contributed NZ$1.6bn to the economy in 2016/17 whilst employing tens of thousands of New Zealanders, many of them young, and boosting New Zealand’s exports.“It is important that the industry is revitalised and placed on a sustainable footing for the future. Redirecting the betting levy funds is only one of a number of steps the government is undertaking.”The New Zealand Racing Board (NZRB) has welcomed the move, with CEO John Allen saying that it will provide “some much needed relief to an industry where many are struggling to make ends meet and help support them”.Allen added: “The New Zealand racing industry is responsible for generating NZ$1.6bn in value-added contribution to the New Zealand economy and over 14,000 full time equivalent jobs.“This announcement is an important element towards safeguarding the future.”The move comes after the New Zealand government last month also announced a series of measures to revitalise the country’s horse racing sector, with a point of consumption tax to be levied on offshore bookmakers for the first time.Peters is to introduce two pieces of legislation in response to a review of the New Zealand racing industry by Australian racing expert John Messara.The first will see the NZRB replaced by Racing Industry Transitional Authority, which will take responsibility for developing a new governance structure for the sector. The second piece of legislation is due to be published later this year, and will finalise a new governance structure for the market.Image: Max Pixellast_img read more

Brazil’s draft sports betting decree in focus

first_img Email Address AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Leading Brazilian gaming lawyer Neil Montgomery of Montgomery & Associados analyses the draft Decree regulating fixed-odds sports betting. Tags: Mobile Online Gambling OTB and Betting Shops 20th September 2019 | By contenteditor Casino & games Topics: Casino & games Legal & compliance Sports betting Subscribe to the iGaming newsletter Regions: LATAM Brazil Leading Brazilian gaming lawyer Neil Montgomery of Montgomery & Associados analyses the draft Decree regulating fixed-odds sports betting.The first half of September has seen intense activity at the Ministry of Economy insofar as the drafting of the future regulations for fixed odds sports betting in Brazil is concerned. Last Friday (13 August) saw the release by the regulator (SECAP) of the eagerly awaited first draft of the future Presidential Decree regulating Law No. 13,756/2018, which legalized sports betting in Brazil.This draft has been released to public consultation with a view to receiving contributions from the industry and interested parties, by 27 September.There are signs that the regulator released the draft in a hurry since there are certain hiccups in the text, such as an incorrect reference to 2019 as the year in which Law No. 13,756 was enacted. In addition to the draft missing an article 7, Chapter IV jumps to Chapter VI without there being a Chapter V – which may suggest that an entire chapter may have been deleted at the last minute and the remaining chapters not having been renumbered.Such a rush may have also compromised the comprehensiveness of the text, which may frustrate the market to a certain degree. A large number of articles in the draft Decree refer to future regulations that are still to be issued by the Ministry of Economy, which means that the regulatory saga is not yet over.A big relief comes from the fact that SECAP has now officially confirmed that the licensing model (that of authorisation) will allow multiple operators into the market, rather than a concessions-based system, as had been revealed first by Montgomery & Associados in late May. This means that an unlimited number of licences will be made available to all applicants satisfying the requirements set out in the law and regulations. In this regard, the draft Decree confirms that only companies duly incorporated in Brazil, and with their registered offices and management located in Brazil. will be eligible to apply for a licence.Such companies, as well as their shareholders, management and even legal representatives and attorneys-in-fact, will also have to be in good standing before the competent authorities and courts to succeed in securing a licence. With SECAP expecting to grant around 150 licences, this means that there will be a rush of foreign operators incorporating their own local subsidiaries and securing protection of their intellectual property (domain names, trademarks, etc.) as quickly as possible.It is surprising to note, however, that the draft Decree does not confirm certain elements made public by Alexandre Manoel Angelo da Silva, the National Secretary for the Evaluation of Public Policy, Planning, Energy and Lotteries of the Ministry of Economy, at an event organized by the Brazilian Football Confederation (CBF), in São Paulo, earlier in September. At that event, Manoel Angelo da Silva revealed a R$3m licence fee for applicants, and that licences would be valid for nine years.The draft Decree does, however, confirm the need for operators to have their own financial reserves of at least BRL6 million, which was also announced by the National Secretary at such event.Other more sensitive areas covered at the CBF event, such as taxation of 1% of turnover (not over gross gaming revenue) and fixed monthly fees due from licensees, (different to those contemplated in the Annex to Law No. 13,756/2018), have been left out of the text, probably because they require Congressional approval.On a more positive note, the draft Decree aims to combat fraud, money laundering and other wrongdoings perpetrated by operators and their agents and to promote responsible betting and advertising.The draft text ends by stating that licensed operators will only be in a position to start their Brazilian operations when a number of conditions precedent have been satisfied, including by the Ministry, and that this will not be sooner than 6 months after the enactment of the Decree.It follows from the above that it is very likely that the Ministry of Economy will receive a large number of contributions commenting on the contents of the draft Decree. If such number is to exceed the record breaking 1,849 contributions received at the end of August in response to the first public consultation promoted by SECAP is yet to be seen.Neil Montgomery is the Founding and Managing Partner of Montgomery & Associados (, at which he heads the law firm’s Minds Sports, Draws, Gaming, Betting and Lottery Practice Group. Neil represents Brazil as a General Member at IMGL, is a published author and a regular speaker at international gaming and betting events. Brazil’s draft sports betting decree in focuslast_img read more

BGC urges Chancellor to protect industry jobs amid Covid-19 concerns

first_imgBingo Tags: Online Gambling OTB and Betting Shops 17th March 2020 | By contenteditor AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter The Betting and Gaming Council (BGC) has urged the UK Chancellor to provide emergency help to save thousands of jobs across the gambling industry, after fresh concerns were raised over the impact of the novel coronavirus disease (Covid-19) on the sector. Topics: Casino & games Finance Legal & compliance Strategy Bingo BGC urges Chancellor to protect industry jobs amid Covid-19 concerns The Betting and Gaming Council (BGC) has urged the UK Chancellor to provide emergency help to save thousands of jobs across the gambling industry, after fresh concerns were raised over the impact of the novel coronavirus disease (Covid-19) on the sector.The UK government yesterday (16 March) issued new advice for people to avoid social contact and stop all non-essential travel, in order to help slow the spread of the disease.However, the BGC said the government must match this public health response with emergency help for businesses and employees that will be impacted as a result of the new measures.Having consulted its members on the impact of the restrictions, the BGC said the immediate priority for emergency assistance is with employment costs. As such, the BGC has urged the Chancellor to allow additional time to pay on Pay As You Earn (PAYE) and National Insurance Contributions (NIC) liabilities.The BGC also called for a temporary suspension to consultation periods, as well as business rates relief and time to pay on duties and corporation tax.Other recommendations put forward by the BGC include for all banks to extend existing SME support on interest suspension and repayment holidays, and also for reform of business rates in their budget submission, including changing the rules to allow more businesses to use the small business retail rate relief.From its own research, the BGC has estimated that in the past week, customer levels have dropped by up to 90% at some casinos, as more people choose to stay away from crowds or self-isolate.The BGC said betting shops face a decrease of up to 60% trade on sports betting alone, as the Grand National became the latest major sports event to be cancelled as a result of coronavirus. Coupled with a decline in customers, the BGC said that fears have grown for staff and business.In terms of online gambling, the BGC said that despite consumers still being able to access such services without interacting with others, the amount of sports events that have been postponed or cancelled will mean less for customers to bet on. As such, this is likely to significantly cut sports betting revenue for members.“Like all other parts of the hospitality, leisure and entertainment industries, the immediate priority for the future of our members in the casino, bingo and betting industry is the ability to pay staff,” BGC chief executive Michael Dugher said.“We urgently need temporary government support to help cover payroll costs, relief and time to pay duties and taxes, as well as access to finance. Treasury in particular need to step up and understand that insurance simply doesn’t cover the impact of a pandemic.“We are speaking with the Government to ensure they are fully aware of the crisis facing our members and discussing the steps necessary to help the leisure industry and their staff through this incredibly challenging period.”The BGC also highlighted the action taken by governments in other countries to help protect jobs, In Spain, temporary government support is provided where 70% of payroll is covered by the government, while France has unveiled a plan to guarantee €300bn of loans to support businesses.“This is a national emergency. The government’s public health response has to be matched in scale by emergency help for businesses and employees. The Treasury cannot let people in the hospitality, leisure and entertainment hang out to dry,” Dugher added. Subscribe to the iGaming newsletter Regions: UK & Ireland Email Addresslast_img read more

Liquor & Gaming NSW issues Covid-related fine to Star Casino

first_img Email Address Sydney’s Star Casino has been hit with an AUD$5,000 (£2,776/€3,059/US$3,476) fine by local regulator Liquor & Gaming New South Wales for breaching public health orders designed to prevent the spread of novel Coronavirus (Covid-19).Patrons of the Star Entertainment Group-owned venue were observed “standing and mingling between groups while consuming alcohol” on Saturday, according to the regulator.According to the state’s public health orders, patrons of the casino are required to be seated in order to be served or consume alcohol.Acting director of compliance for Liquor & Gaming NSW, Dimitri Argeres, said: “There is a risk of Covid-19 transmission if people are mingling while under the effect of alcohol.”“The Star was aware of its obligations to establish and enforce their Covid-19 Safety Plan as we have visited twice over the past two weeks and provided information and advice on what they should be doing.“The fine follows a third inspection on the weekend where we witnessed further breaches of the Covid-19 Safety Plan, with patrons standing while consuming liquor and mingling between groups. We want to send a strong message that businesses must manage these risks to ensure individual patrons and the community are protected.”The Star yesterday (13 July) announced that a patron who visited on Saturday 4 July tested positive for Covid-19. The venue is now working with NSW Health to initiate contact tracing.Covid-19 safety breaches in New South Wales carry a fine of up to $55,000 for businesses, and up to $11,000 for individuals.Last week, the Double Bay’s Golden Sheaf Hotel was ordered to pay AU$5,500, after also breaching rules related to Covid-19 prevention. According to Liquor & Gaming NSW, a group of around 250 customers did not adhere to social distancing outside the venue last Wednesday (8 July).Another recent compliance breach identified by the regulator saw Woolworths-owned Australian Leisure and Hospitality Group (ALH) ordered to pay more than AU$172,000, after two of its hotels were found to be supplying gaming patrons with free alcohol in order to encourage higher spends.Liquor & Gaming NSW inspected more than 50 ALH venues across NSW and formally investigated four, finding that Westower Tavern in Ballina and South Tweed Tavern had systemically supplied gaming patrons with free alcohol.In addition to paying its fine, ALH will be banned from operating its poker machines in these two hotels for two weeks. Topics: Casino & games Slots Subscribe to the iGaming newsletter Sydney’s Star Casino has been hit with an AUD$5,000 (£2,776/€3,059/US$3,476) fine by local regulator Liquor & Gaming New South Wales for breaching public health orders designed to prevent the spread of novel Coronavirus (Covid-19). Liquor & Gaming NSW issues Covid-related fine to Star Casino 14th July 2020 | By Conor Mulheir Tags: Slot Machines Casino & games AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Regions: Oceania Australialast_img read more

Kentucky lottery revenue grows to $1.20bn in 2019-20

first_img Kentucky lottery revenue grows to $1.20bn in 2019-20 Topics: Finance Lottery AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Subscribe to the iGaming newsletter The Kentucky Lottery Corporation took in record revenue of $1.20bn in its 2020 fiscal year ended 30 June 2020, a 6.2% year-on-year rise. Email Addresscenter_img The Kentucky Lottery Corporation took in record revenue of $1.20bn in its 2020 fiscal year ended 30 June 2020, a 6.2% year-on-year rise.Online lottery revenue grew 68.0% to $45.0m, however, the Lottery Corporation noted that this was still only a “modest amount” of the total lottery revenue, at 3.7%.The majority of revenue came from scratchcards, which brought in $741.1m, up 10.7% year-on-year.Among draw-based games, Powerball revenue fell 32.1% to $49.9m, while Mega Millions revenue was down 41.4% to $37.0m, which the lottery said was due to a lack of large jackpots compared to the 2019 fiscal year.Read more on iGB North America Regions: US Kentucky 3rd August 2020 | By Daniel O’Boyle Financelast_img read more

Covid-19 closures push revenue down at BCLC in FY19-20

first_img Covid-19 closures push revenue down at BCLC in FY19-20 Canadian provincial lottery operator the British Columbia Lottery Corporation (BCLC) said measures implemented during the novel coronavirus (Covid-19) pandemic led to a decline in revenue for its 2019-20 fiscal year. 1st September 2020 | By contenteditor Tags: Online Gambling Topics: Finance Lottery Email Address Regions: Canada British Columbia Subscribe to the iGaming newsletter Finance AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Canadian provincial lottery operator the British Columbia Lottery Corporation (BCLC) said measures implemented during the novel coronavirus (Covid-19) pandemic led to a decline in revenue for its 2019-20 fiscal year.Revenue amounted to CAN$2.53bn (£1.45bn/€1.62bn/US$1.95bn), which was 2.3% down from 2018-19, and below BCLC’s $2.64bn projection for the 12 months to 31 March, 2020.Casino and community gaming remained the primary source of income for the operator, with revenue standing at $1.83bn, down 3.7% year-on-year.All segments here, with the exception of poker, declined in 2019-20. Slot machine revenue fell 2.3% to $1.37bn, while table game revenue was down 8.2% to $417.2m and bingo revenue 9.6% to $20.8m, though poker revenue edged up 1.7% to $24.0m.The BCLC said that casino and community gaming revenue fell $152.2m below projections due to a number of factors, but primarily the impact of Covid-19. The operator was forced to temporarily close all gaming facilities in March, in line with provincial orders in British Columbia, and properties have not yet reopened.However, despite this decline, the BCLC did see 1.8% increase in revenue from its lottery and online gaming operations. Revenue here totalled $698.2m, which was $45.6m ahead of its $652.6m budget for the fiscal year.This was driven by growth within the online gaming segment, with revenue up 19.5% to $179.0m, which the BCLC put down to improvements within its PlayNow branded igaming offering.In contrast, lottery revenue was down 2.2% to $519.2m, as sales were hit by the closure of retail outlets in the latter part of the fiscal year due to Covid-19.Read the full story on iGB North America.last_img read more

Scotbet warns Sturgeon of ‘make or break’ winter

first_imgAddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter He said “Licensed responsible gambling provides entertainment to people throughout Scotland and the thousands of jobs related to the industry are no less valuable than in any other sector.” “I have written to the Cabinet Secretary for Economy, Fair Work and Culture to ask why support has not yet been provided and I have called on Ministers to act immediately to support local jobs in communities across Scotland.” 11th November 2020 | By Conor Mulheir Scotbet chairman John Heaton has written to Scottish Finance Secretary Kate Forbes and the First Minister to request answers. “We have received nothing,” he said. “For reasons, so far not explained, independent betting shop chains were excluded. We are now receiving threats of court action for non-payment of rates for a period when we were not allowed to open. This is simply unfair.” Tags: Betting and Gaming Council Scotbet Heaton said the business was initially under the impression it would receive small business rates relief or grants, which he added were necessary to keep independent operators alive while shops were closed. “It is simply no way to treat a Scottish business struggling to survive in the grip of a pandemic,” he said. Regions: UK & Ireland In September, the chair of UK trade association the Betting and Gaming Council (BGC), Brigid Simmonds, called upon the Communities and Local Government Select Committee to place the needs of the retail betting industry at the centre of its inquiry into supporting high streets in the wake of the Covid-19 pandemic. Retail sports betting Topics: Sports betting Retail sports betting Based in Loanhead in Midlothian, Scotbet was saved from closing in July 2019 following a management buy-out. Almost 130 jobs and 30 retail locations were saved.center_img BGC warned the Scottish government in July that without business rates relief for the land-based sports betting sector, thousands of jobs would be put at risk. Subscribe to the iGaming newsletter “Due to the Covid restrictions we were forced to close our shops for over three months in March,” he said. “At the time, small businesses throughout the UK were promised help in the form of small business grants and 12 months of business rates relief. Scotland’s largest independent bookmaker, Scotbet, has urged Scotland’s First Minister, Nicola Sturgeon, to take action after the operator was denied business rates relief or small business grants during the novel coronavirus (Covid-19) lockdown. Miles Briggs, Lothian Member of Scottish Parliament, and convener of the Cross Party Group on Horseracing at the Scottish Parliament described it as “baffling” that the betting industry had not been provided equivalent support to that given to businesses in other industries. “It allowed many independent operators in England, which would otherwise have failed, to remain in business.” However, he said that the decision to exclude betting shop chains from this relief has put Scotbet’s future and the jobs of its employees at risk. Scotbet warns Sturgeon of ‘make or break’ winter “We now face a very challenging future. Even now, revenue is significantly below pre-lockdown levels and the coming months could be make or break for many independent bookmakers. On behalf of our loyal and extremely hard working employees, I would urge the Scottish Government to do more to support the independent sector before it is too late. Rank-owned Grosvenor Casinos, meanwhile, has launched a campaign encouraging customers to email the First Minister requesting that the Scottish government does not include casinos in its Level 2 lockdown measures. “The Scottish casinos that we know and love are under threat, with hundreds of jobs and livelihoods now at serious risk,” it said. Its template message for customers to send argued that the restrictions “make no sense” and that “casinos are far safer than other venues permitted to reopen”. Email Addresslast_img read more

Dec 23, Real Madrid and Barcelona to play for INDIA

first_img Euro 2020 Points table: Germany secure first win, Poland keep Euro hopes alive; Check Euro 2020 latest group standings Dec 23, Real Madrid and Barcelona to play for INDIA by Taboolaby TaboolaSponsored LinksSponsored LinksPromoted LinksPromoted LinksYou May LikeTreehuggerHow To Protect Yourself Against CyberthreatsTreehugger247 SportsThe Highest-Paid College Football Coaches In 2020, Ranked247 SportsGeorgetown UniversityLearn from Anywhere This Summer with Georgetown’s Online Summer CoursesGeorgetown UniversityAlong with the league, clubs are also trying its best to exploit the Indian market. Just a few weeks back, Barcelona announced that their legends team would play in Mumbai in January. The club chief Josep Bartomeu last year declared that he is committed to bringing Barcelona main team to play in India with-in next two to three years.Quite clearly, La-Liga along with its known clubs are trying hard to capture the position of the most preferred and followed foreign league for the Indian audiences, the place secured by the English Premier League for years now. EPL over the years has been able to establish connect with the Indian audiences through its better marketing and packaging of the product. Indian audiences, especially youth relate to the EPL clubs whereas La-Liga is about few star players and three clubs.Like La-Liga, EPL is also going all out to further strengthen its position of number one foreign league in India. EPL’s managing director Richard Master recently announced that “There is every possibility of top English Premier League clubs touring India for pre-season games in the near future”. Not only these EPL clubs are far more active in India through its academy and other commercial tie-ups. Amidst all the competition from EPL, if at all La-Liga has to achieve its India dreams, they have to do a lot more then what they intend to do currently.For now, they have made the start by dedicating their biggest showpiece to the Indian football fans. Share on Facebook Tweet on Twitter Cricket Euro 2020- Spain vs Poland Highlights: Spain held to 1-1 draw as Lewandowski’s Poland keep Euro hopes alive TAGSBarcelonaEl ClásicoLa LigaReal Madrid SHARE Facebook Twitter Euro 2020 LIVE broadcast in more than 200 countries, check how you can watch Live Streaming of EURO 2020 in your country Euro 2020, Switzerland vs Turkey LIVE: Switzerland to punish hapless Turkey; Follow Live Updates, Follow Live update RELATED ARTICLESMORE FROM AUTHOR Football ICC WTC Final: 10 years of Virat Kohli’s Test career, 10 best moments of India’s greatest Test skipper Football Euro 2020 Top Scorers: Ronaldo joins Patrik Schick at top, Lukaku remains second; Check who is leading the Euro 2020 Golden Boot race YourBump15 Actors That Hollywood Banned For LifeYourBump|SponsoredSponsoredDaily FunnyFemale Athlete Fails You Can’t Look Away FromDaily Funny|SponsoredSponsoredDefinitionTime Was Not Kind To These 28 CelebritiesDefinition|SponsoredSponsoredHollywood TaleHow Victoria Principal Looks At 71 Is HeartbreakingHollywood Tale|SponsoredSponsoredPost FunThese Twins Were Named “Most Beautiful In The World,” Wait Until You See Them TodayPost Fun|SponsoredSponsoredMisterStoryWoman Files For Divorce After Seeing This Photo – Can You See Why?MisterStory|SponsoredSponsored Football Euro 2020, Switzerland vs Turkey: Top 5 players to watch out for in SUI vs TUR As promised, La Liga is going all out to please, cater and capture the fan base for the sport of football in India. Come 23rd December, one of the world’s most lucrative and followed league will do unthinkable to become the Indian football fan’s foreign league of choice. When Real Madrid host Barcelona in the season’s first El Clasico, on the day, the match will be played at 1 pm local Spanish time i.e 4.30pm in India. This is the first time ever that a Clasico has been moved to this time to make it easier for India to watch. As per the reports, La-Liga mandarins have decided that every year, one Clasico should be ‘India-friendly’, rather ‘Asia-friendly’ so that it can cater to the Indian and Chinese market.La-Liga had recently opened their Indian office has publicly announced and identified India as their key growth market. During his visit to India last year, the president of La-Liga, Javier Tebas had openly declared his ambition for India that in the next five years he would like to turn India into the largest overseas commercial market for the league. Not only league is ready to alter its timings for its most showpiece matches but are also open exploring bringing La-Liga league matches to India. Discussions have already begun in La-Liga circles on bringing friendly El-Clasico to India in 2019. Not only this the league is currently operating two academies in India and is planning to open couple more. FootballLatest Sports NewsSport By Kunal Dhyani – November 11, 2017 Tokyo Olympics: Covid-19 scare continues after a Uganda team member tests positive Football Previous articleThe RECORDS of FORMULA 1 that may never get brokenNext articleSrikanth pulls out from China Open Kunal DhyaniSports Tech enthusiast, he reports on Sports Tech industry and writes on sports products. Tokyo Olympics Village: Organizers unveils Tokyo games athletes village to the media, check first look Football Latest Sports News Cricket WI vs SA 2nd Test Day 2 Stumps: West Indies bowled out for 149 runs in 1st innings, SA lead by 149 runs Football Latest Sports News last_img read more